When Sven met the Sayl Retail team at an e-commerce trade fair, things moved forward. Sayl Retail provided SWEET-SWITCH®
a platform to put a selected set of products available for end consumers, in a temporary format.
"We can stop and start the shops whenever we want, which is important to us, as sometimes it is just too busy in the B2B side of the business, to fully support the B2C side.", Sven Algoet says.
The low-effort to start and stop shops was a definite plus in their choice, as well how easy it was to turn their website into a webshop. "Basically all we had to do is add the products in the system, go to the sales channels and generate a buy-button. After we pasted the buy-now button code to our website, everything worked immediately".
While B2C will not directly become a focus point, SWEET-SWITCH®
is perfectly on its way to sell enough to come to a >10:1 ratio on Sayl Retail: for every euro spend on Sayl Retail, he got 10 euro back in sales. Not bad for a start!Curious how their shop looks?