You're probably thinking what the hell do I mean with sell emotions, not products. I don't mean literally sell emotions, what I mean is that you should attach emotions to your products. You can do this by writing a cool, jolly products description with reindeers and Oompa Loompas. Touch your customer's heart and it will be yours.
The product description
will off course vary depending on what products you sell. But don't just describe your products, tell your clients what solution it is to what kind of problem. A convincing product description combined with descriptive pictures could mean the difference in converting your customer or not.
The fun thing about this is that it works on nearly all kinds of products! A sweater? Well it keeps you warm when you're out there in the wilderness looking for timber because your sled gave up. Cookies? Imagine yourself sitting next to the fire place with cookies and a glass of warm milk!
If you play your cards right you can also do so amazing up- or cross-selling
here. If people are already planning to buy from your shop it's much less work to make them buy more.