10 things you need to know about A/B testing

To say it like it is: A/B testing can make your conversion skyrocket. There are no ready made templates for this as it is unique for every business. This doesn't make it much easier for you or me of course. Luckily from time to time similarities can be found. We did some analyses of what works in which situation and typed it down to hopefully save you some time.

#1. One image is better than a carousel with multiple images

It's a general rule in webshop building and marketing to not use carousels on your website. There are sites where they look beautiful but these are rare and most often the sites that use these are established values where people take time to absorb everything.

When people scroll through your website they are looking for the essence of it, not some gliding images. This movement distracts people from the core value of your website.

If it's not an auto-carousel people most likely people won't notice it. They are looking for your core value, not some cute-looking carousel.

They look very similar to banners and people hate these because we associate them with ads. This phenomenon is called banner-blindness.

The solution? A single, strong image with a caption.

#2. Centralize your mission statement

What does your company represent? Make it clear and firm. Don't let visitors waste their time looking for your core value and for what your company truly stands. They are visiting their website for a reason, they are looking for information, so give it to them.

Even if you're not the right fit for their problems you don't want them to have a negative vibe surrounding your company because your site is ineffective.

#3. Be reachable

Nothing is more annoying than having to go through pages and pages just to find a contact. It's upsetting, the worst way the waste someones time and it leaves negative thoughs. Plus it's just the right thing to do if you want your website to come across as trustworthy and reliable!

Make sure your contact information is prominently displayed on the top or bottom of your site. At Sayl Retail this is displayed in the left bottom corner, easy for your customers to find.

#4. People hate to pay for shipping

Seriously, they hate it. One of the things that is frowned upon the most is having to pay for shipping. On the other hand this is a great opportunity to increase your average online spending: by offering free shipping for let's say when the customer spends more than 20 bucks. This way the free shipping is worth your time.

Sayl Retail allows you to customize your shipping exactly the way I just described: paying up to a certain point and free for all who spend more than that.

#5. Differentiate your sales and promotions

This is where Sayl Retail stands out. Thanks to the convenient multiple pop-up shops concept it's very easy to release sales and promotions. With Sayl Retail you even have the possibility to activate pop-up shops for only a limited time, this can be perfect for situations like Black Friday, or you can automatically deactivate your Christmas shop after Christmas by just setting the dates right.

By mentioning that it's a sales section this can lead to an increased conversion.

#6. Make your products stand out by levelling-up their descriptions

A good product description says what is necessary to say about the product. A banging product description makes you visualize how you could be owning the product. By giving your clients a product description that speaks to them, you help them convincing themselves that it is the right product for them. Because never forget: people buy with their emotions!

We advise you to not just copy paste product descriptions as Google punishes this by ranking your website lower in SEO. Write a personal text, make it pop, make it bang. Your customers will get it, don't worry.

#7. Make sure your delivery conditions are explained

Somewhere on your webshop or website you should address shipping instructions such as: costs, what if not home, what to do if wrong size, return instructions,...

Basically all the questions that you'd ask yourself when ordering from a new site, explain them on yours. There is no such thing as too much information.

Brainstorm, ask your colleagues, friends, family, get information from anywhere you can. Everybody ordered a package atleast one time in their life.

#8. Give multiple payment options

There have been plenty of fraud schemes, identity thefts,... in the past years. People can be wary when it comes to using credit cards for online purchases. The more payment options the merrier. It's only a small effort for you to add these and by offering a trusted payment method you're another step closer to converting your client to a paying customer.

#9. Make sure registration is not a neccesity for shopping

Another feature that we nailed here at Sayl Retail: people want as little steps as possible from selecting their product until check-out. So that's what we gave them.

One of the biggest churns? Asking for too much information during check-out. When we developed Sayl Retail we developed it with user experience in mind. We streamlined the process of checking out and made it possible to use your Facebook or Google-account to automatically fill in the blanks. How smooth is that!

#10 Contextual product sets kick ass

Upselling and cross-selling when done right, it's awesome. When it's not done right, then it's just looks weird for the consumer. Can you imagine shopping for households and the webshop tries to cross-sell socks?

Sayl Retail works best with contextual relevant products. Thanks to the integrated smart social media strategy combined with Facebook Ads your products find their way to the right customer. This contextual offer combined with the right person and the right products to cross-sell with is a deadly combination.
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