1 – E-commerce gets conversational
But what is most often meant today when people mention 'conversational commerce', they mean e-commerce. This is made possible because of the ubiquity of messaging apps
, digital payment systems and – first and foremost – voice-activated assistants
like Apple's Siri,
or Amazon's Alexa
This technology is expected to mature further in the coming years and actually starting to become AI-capable
. What they do right now is not true AI yet (although they are branded as such). Despite the – sometimes hilarious – errors produced by these systems, the future looks bright.2 – The rise of the chatbot
However, chatbots may mature earlier and faster
than voice-activated assistants because masses of textual data are somewhat easier to learn and interpret for a program than voice. There are many platforms that offer chatbot tech to companies, ranging from Chatfuel, ManyChat to Intercom. In this space, you will also find chat channel aggregators like CleverChat
(disclaimer: the team behind Sayl Retail also built CleverChat).
A chatbot linked to an e-commerce platform can narrow down what people are looking for
, without them having through browse through an entire webshop. This part of what's known as 'contextual sales' and is especially relevant to mobile shopping
, where speed and ease of use are even more of the essence than on desktop.