Every now and then I see a friend of mine post pictures of beautiful holidays to Spain or Bali and all I can think is that isn't he supposed to be working? Everytime I think that, I have to remind myself of the fact that he actually is working. He mastered the automation of his business which now allows him to run his business from abroad or wherever he finds himself at the moment.
I decided to take control in my own hands and did some extensive research on how you can automate your marketing so that you don't have to. My quest was to find the business automation that would work best for me, and where it could be implemented to get maximum results.
Lately I've been seeing business automation so often that I think it's a huge buzzword nowadays. Everybody wants a piece of the action, but many don't really know what it means. Everyday new companies are found and new tools are being released, so it's not an easy task to find that specific one that works best for your business.
Now let's look into what they call marketing automation
and let's find out what it can and can't do for your small business.