This may seem obvious, but it is always surprising to observe the number of online shops, which use bad quality images.
On average, it is estimated that poor visuals are responsible for 30% of all online product returns (Shorr
Beautiful images are the best way to showcase your products. Make sure your image is in an accepted format
and follows exact specifications. Non-clothing items generally require images of at least 100 x 100 pixels, while clothing products require images of at least 250 x 250 pixels... but you must use high quality images.
A second mistake often made is to put only one image
. Products have many sides, angles and hidden features - the customer must see them all. Providing 360-degree product images is a great way to convey this message in an elegant way, and is especially useful if you are selling a technical item or piece of furniture. You can even include product videos for that extra touch.
Don't neglect images on mobile phones. For the majority of e-commerce sites, mobile phone and tablet traffic is higher than desktop traffic.