Not surprisingly, e-commerce boomed during the COVID-19 pandemic.
Consumers in all age groups made an online purchase for the first time during the coronavirus crisis. Even among those over 60 years of age, e-commerce took a dramatic leap forward. For example, 50% of 61 to 70 year olds bought flowers or plants online for the first time.
Almost all types of products have benefited, especially those sold in physical stores that have been closed: clothing, shoes, care products, toys, flowers, books have seen their online sales grow by more than 20%.
Even online orders for food products increased, again by more than 20%, as many consumers feared, rightly or wrongly, that they would be contaminated while shopping in supermarkets. 44% of consumers say that they buy more online from store sites that also have a physical presence in Belgium, as if the Belgian and local aspect had a more reassuring effect than a pure player. Translated with www.DeepL.com/Translator (free version)