Because dropshipping offers virtually unlimited storage space at a third party (at a price, of course), you can choose to go wide in your product offering. This could be interesting if you're mostly serving horizontal markets
, i.e. functional job types rather than markets, such as IT, office assistants or marketeers.
Suppose, for instance, that you specialize in ink and pens. Why not broaden your horizons to paperware, desk furnishings and photo frames? You can switch between several products to see what speaks to your audience
– even cooler, Sayl Retail lets you do native A/B-testing
in this regard. You'll find out soon enough what works, and at virtually no risk.Go deep
Another option is to go deep. This works especially well if you're serving vertical markets such as automotive, energy or finance. Dropshipping can let you establish yourself as the pre-eminent expert in your field
by covering an entire vertical.
An example could be gaming, where you now have space to offer not just games, consoles and peripherals, but also magazines, vintage gaming materials, figurines and cosplay. This signals to a gamer that you are fully immersed in their world
and understand their headspace.Make the images count
As they say, an image says more than a 1,000 words. It can pay dividends not to use drab pictures that are used by other webshops, but to invest in good photography
that really lets your products shine. This makes your webshop more original and papers over the fact that the products aren't really in your stock
, but hosted by a third party.
If you are more technologically inclined, you could even consider adding a touch of augmented reality (AR)
. For instance, if you sell furniture, you can offer the option for customers to image their future furniture items right in their living room. It does take time and resources to get this right, but it could make your shop stand out.