#4. Customer loyalty program
Famous around the world thanks to that 11th free coffee you get after purchasing 10 in your favorite coffee shop. A customer loyalty program
helps you creating a community
around your brand and it forges relationships
with your customers so when their next purchase is coming up, they think of your goodwill.
By linking spending points to people their account you can offer them discounts after reaching a certain amount of points. You might think that this won't benefit your AOV since it doesn't matter if they spend little or plenty, they're getting points anyway.
The guys at smile.io
did some research on this matter and they found out that "the majority of brands see at least a 13,71% increase in order values
from rewards program members over non program members."