For every business owner it has happened once too often. What I'm talking about is cart abandonment. You know, that last step your client had to go through before he finally bought and paid for your product.

Cart abandonment is something that happens to every business owner and it's probably one of the most annoying and disappointing things in running a business. Below I added a graph with the most frequently used reasons of this disapointment.

When we developed Sayl Retail we integrated as much features as possible to prevent this from happening. But there are also a few other tricks you can use.

Let me tell you a bit more about some of these features that we integrated, and other ways on how to prevent your customer from abandoning their shopping cart.

By displaying the availability of your products you create a direct feeling of FOMO: fear of missing out. This scarcity you created shows your customers how important it is to buy now if they want to be able to obtain the product.

To do this there are multiple strategies possible:

Displaying how many units exactly are still in stock is one of these strategies. Labelling the product as limited available will directly push your customer over the edge on buying.

Another strategy you could perfectly use and for which Sayl Retail is a perfect fit, is by creating a countdown, making your webshop available for only a limited time. This strategy is perfect for when your running flash sales, special deals, etc.

Sayl Retail has integrated this feature so you can make your pop-up shop available for a limited time only. By advertising all the products in this webshop as "available for a limited time only" you will stimulate the curiosity of your prospects and drive them towards buying.

In the picture below I featured a perfect example of how Amazon addresses scarcity to boost sales.

More than 80% of all the online shopper go to others webshops to compare prices. People open a bunch of tabs on their browser, open all different webshops with similar products and they start comparing prices and terms and based on this they will make a final selection. Sometimes people start searching for their next outfit at work during the day to eventually only buy it in the evening when they reached home. This is the convenience of the internet. Love it as a consumer, but hate it as a business owner.

This browsing between different shops and on different locations means customers close windows, by accident or not, they log out, log back on, move around. Some customers will do this for days even before making their final decision on what they'll eventually buy.

This modern day shopping behaviour makes it extra important that shopping carts are being saved. With the Sayl Retail-platform it's made particularly easy to retarget your visitors and send them targeted ads through any of your sales channels.

With cybercrime and fraud becoming more frequent every day it's not always easy for the consumer to trust the smaller webshop. When a customer never bought from a shop before it's normal he is a bit weary.

Luckily there are solutions to this and on one of them is by including security badges, ratings, reference sites and guarantees to your website.

There are two categories in this: you have security badges and you have rating badges.

Security badges are badges that are offered by brands like McAfee security, Norton/Intel security.

Rating badges can differ depending on what country you are active in. Below you can see the eKomi badge of satisfaction with the achieved score.

ColumnFiveMedia did a study regarding this topic and they found out that up to 56% of online shoppers want to see a more than just one payment possibility when they check out.

This varies from person to person so in order to do this right it's very important to know your buyer persona in this matter.

If you don't have a payment service provider (PSP) yet, then we are suggesting Mollie. Mollie is a big player in Europe and reason why we love working with them that much is because of the transparency of their prices.

With a Mollie account you can receive payments with:
-credit cards from all over the world (Visa, American Express, Mastercard)
-Paypal
-Bank transfers from over 34 countries
-Cartes Bancaires (most used online payment in France)
-CartaSi (Italy)
-Bitcoin
-mobile banking apps from Belgian banks (ING, Belgius, KBC)
-iDeal
-...

But if you already have a PSP, our Sayl Retail-platform is compatible with numerous PSP such as Stripe, Paypal, CCV, Payconiq, Adyen, Ingenico,... You name it and our platform will most likely support it. In case Sayl Retail doesn't provide the PSP of your preference, let us know! We update our list with PSP on a weekly base to make sure you, our client, has the smoothest way of working as possible with Sayl Retail.

Shipping costs are the main reason why people abandon their shopping carts. No feeling is more annoying to be finishing up your shopping to realize you still have to pay shipping costs to be able to receive your goods.

Sometimes it's just not possible to offer free shipping, in that case I suggest you at least offer free shipping from a certain budget. This will not only increase your average order value, it will build a feeling of trust with your client.

It's very important for you to be very transparent about these shipping costs. It's much better to be transparent from to the beginning about these costs than to surprise your customer with these hidden costs that will most likely make him abandon his shopping cart and go shopping somewhere else.

With Sayl Retail this feature is build in as you can add cost layers to you shop. Add multiple cost layers to your webshop depending on which country you will ship to.

I think we're all guilty of going to a webshop, adding products to the shopping cart just to know how much it would cost, to end up making the purchase only weeks after doing initial research. Even though this is annoying to you as a business owner (because it messes up your statistics) this is a service you have to offer to your clients.

Imagine you want to find the sum of some products you intend to buy in the near future. You go to a website where you found the desired products and just as you want to start the website stops you from continuing and asks you to make an account. Well that's a bummer! Leave this website behind, never come back and go find it somewhere else is what I would do.

Sayl Retail made this easy as for the check-out the client can easily use his Google- or Facebook account to continue. No accounts have to be registered thanks to this feature.

I hope this post will help you with reducing shopping cart abandonment and maximize the revenue coming from your webshop. If you're noticing low average order values you should definitely read this article. In case you're searching to find out more about Facebook ads and Instagram then this article is the right read for you!
You like to find out more more on how to prevent abandoned shopping carts? Read this awesome article here by Segmentify.

If you have any suggestions or questions, feel free to ask at hello@saylretail.com.