The small proposition
Small merchants are better served by a simpler, low-stakes alternative that requires no big investments of any kind. Another advantage is a pop-up shop's limited focus on just a few products. This is a plus for mobile users, who are an increasing part of the typical Internet audience. In fact, over 80% of Facebook users online at any given moment surf on mobile.
Bigger webshops and smaller pop-up shops don't even have to work at cross-purposes. There will always remain a market for the big, wholesale webshops à la Amazon or Alibaba. In fact, even bigger companies can run a pop-up shop as a complement to their existing, bigger webshop, e.g. to run a temporary promotion or really highlight a couple of products. Or simply to throw marketing ideas at the wall and see what sticks.
Don't take just our word for it, but Sayl Retail can do all this and offers a snug integration with Facebook. As we pointed out, there are more mobile users on Facebook than ever, so it makes sense to launch a mobile-friendly pop-up shop from that platform. It's good for the merchant, who usually already has a Facebook page, and it's good for the customer, who isn't taken on an endless scrolling journey.The e-commerce revolution continues
As e-commerce keeps growing and changing the way everyone is doing business, we look out for more changes on the horizon. Perhaps there will be a new, dominant social media platform in 10 years, or immersive VR shopping becomes part of everyday life.
However, we are certain that for starters, SMEs and larger businesses alike, the keywords for a small online shop will always be speed, user comfort and integration with what people already know and trust. And how about you? Do you think there's something we've missed? Find us on LinkedIn
and talk to us — we're always interested in interesting conversations.