To get results faster, you can run two ads at the same time, but with different target audiences or slight changes in design and copy. By keeping tabs on your metrics, you see which route is the more promising for your marketing campaign.
If you'd like to know more about A/B-testing and what are effective practices for them, you can go and read our blog post about it
. And, as a word from our sponsors: Sayl Retail is the only e-commerce platform that lets you run multiple webshops simultaneously from one account, which makes it a natural shoehorn for commercial A/B-testing.Where will your ad appear and where will it take people to?
On Facebook, there are basically two places for ads: interstitial (within the timeline) or at the right-hand sidebar. Research suggests that people barely click on the ad space at the right, and while Facebook users tend to get annoyed by almost all forms of paid publicity, ads that appear on the timeline are more likely to get clicked, or at least collect impressions.
So what happens if they click? You can create a dedicated landing page for you ad instead of bringing people to your homepage (that usually doesn't have a strong call-to-action), or you can let the ad link to a Sayl Retail shop. The advantage of this is that you can link directly to the product you're offering and people don't have to click through several screens to get at your highlighted item. This helps you sell more and faster.