To start living the e-commerce dream on Youtube, you're going to need some fancy material though. In this post I'm going to tell you a bit more about what you need to make Youtube videos and what you can do to promote your channel.
Four things are vital if you want to run a succesful youtube-channel:
Where it all starts: the set-up
- a good camera set-up,
- content that attracts followers,
- wanting to help others and
- an infectious enthusiasm.
First of all you're going to need a proper video set-up. We wish it was that easy to use just your phone, put it on selfie mode and start shooting, alas. However, the good news is that it doesn't have to be expensive or elaborate to start. There is some basic equipment that has the potential to make you a Youtube video rockstar with a cost below € 1,000.
A proper video set-up
: we start off with the most important one. A decent camera that's capable of recording minimum of 720p
, but we prefer 1080p. You can start with a professional webcam, like the Logitech C920 or the newer model C922. You can also buy a decent digital camera: quality will be better and then you'll then have a decent camera too! Only thing is: the investment is a bit higher. Panasonic Lumix, Sony Cybershot, Canon PowerShot or Nikon Coolpix are good options (∿€300 at time of writing) or you can invest in a full-fledged camcorder like a Canon Vixia camcorder.
: to hold your camera. A tripod you can definitely buy on a budget. Just keep in mind that the heavier your camera, the sturdier your tripod will have to be. You should be able to score a tripod well under €50.
: because let's face it, no laptop or camera has a decent microphone, and nothing is more disturbing than having to listen to poor voice quality. The reason for this is because your laptop has a omni-directional microphone: this means that it records soundwaves coming from all directions. What you need is a cardioid microphone
: a microphone that records with its heart and mostly ignores sounds coming from the sides or from the back. Trust and Tie has a nice variety of good microphones, or a Blue Snowball or Blue Yeti is definitely a safe choice too. A decent microphone will set you back between €50 and €100. Lighting
: proper lighting can really make the difference of making your video look professional or amateuristic. Buy yourself some decent softboxes
or invest in some good LED panels
. Trust us, it's worth it. You should be able to score good lighting for under €50.
: this is an investment you don't need to make. If you have a nice brick-wall, or a painting you love, you can use those as a backdrop. If you want to create a brand, maybe it's better to go with a background with some character. This shouldn't set you back more than €100. Video editing software
: to paste your scenes together or cut a couple seconds off you don't need any professional editing tools. Windows Movie Maker
on Mac should do the trick. If that doesn't suffice we can recommend AVS Video editor or Adobe Lightworks.
But anyway you can get started with a decent camera, microphone and tripod for less than €500